Local traditions are part of identity, as experiences (like enjoying the excellently fluffly brioche bread of a “King’s cake”) burn themselves into memory, triggering sentimental feelings about a more innocent past.
Additionally, being used to becoming the “King for the day”, be it by the virtue of motherly manipulation, or just sheer luck, is an experience that fills the space between joy of winning and fear of biting into the winning figurine.

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